Twitter has been my #1 go-to place when it comes to finding my target audience. Twitter itself makes it so easy to find other people with similar interests. I started a Twitter account that was named after my blog to keep things easy. Then I just started finding people who were into running and started following them like crazy. Twitter will even suggest people with similar interest to you so you can follow them. Twitter etiquette is to follow the people who follow you, so that is how I initially grew my followers. #TeamFollowBack
Next, I started participating in #Runchat. It is a Twitter chat that is held every week on Sunday evening that discusses everything from running products to nutrition for runners. A lot of brands and runners participate and connect. Also people use that hashtag all the time when they post a link to their blog or questions, or whatever. It's kind of like a TV channel on Twitter so if people are looking for running stuff, they know to search for #RunChat.
Follow me on Twitter by clicking here.
I started a Facebook page that was named after my blog too.
You can grow your "Likes" on FB by inviting your friends to like it, asking your friends to share your page, or by holding a contest and having people share your post, like your page, and comment on your post to get your page to show up in their feeds. Then their friends see it and hopefully like it and so on.
In my opinion, it is a little harder to grow your likes on Facebook nowadays due to the somewhat recent changes to how Facebook handles pages. They don't really suggest your page to others unless you pay to promote it. Also your posts won't show up in everyone's feed either even if they Like your page. So it can be a little tricky at times but you have to be creative. I do a Facebook Poll every Sunday morning to keep the engagement up on my page.
Like me on Facebook -----> RunGingerRunBlog
I not only use Facebook and Twitter, I use Instagram, Pinterest, and DailyMile to post links to my blog.
Instagram doesn't actually hyperlink when I type in the address but it does notify my followers there is a new blog post and they can go directly to my blog to see it.
Also, things go so quickly on Twitter that I post my link 3 times. I do it morning, after work, and later in the evening to catch the most people. You can use an app called HootSuite to schedule those for you. Facebook also has a feature one your page that will allow you to schedule posts too.
Find my board on Pinterest here.
Find me on DailyMile here.
Find me on Instagram here.
I hope this helps! I'm still pretty new and learning all the time and would love to hear tips from other bloggers!
Photos = Google Images. Not mine. :)